Bemer sponsorship

[injuryupdate]

For those of you who enjoy this site, whether you are interested in sports medicine research, finding more about an injury you have, posting a message at the Forum, or checking to see who is available in the various AFL and NRL teams, we have some good news. Joining our other partners Sports Acumen, Google, Amazon.com and Primal Pictures, we would like to introduce the Bemer 3000. This machine, which is very popular in Europe but has recently been introduced to Australia, is the latest and most technologically advanced form of magnetic field therapy for treating sports injuries. The good news is that sponsorship of this site means it not only has an ongoing future, but that we can afford to devote extra resources towards giving you better information. Next year, we are planning to post some good .mpeg videos of football players getting injured, to increase the number of links to scientific papers on the web and to have an injury 'ladder' for both the NRL and AFL. If there is anything you would like to suggest, please post it here on the Forum. However, please also support our sponsors by reading their ads to keep this site viable. We are resisting the temptation to place annoying pop-up ads, and if enough surfers click on the normal ads, we can avoid pop-ups.
http://www.injuryupdate.com.au/bemer.php

[sydunisportsmed]

From today's Australian:

Net ads grow at high speed
By Jane Schulze
August 31, 2004

THE internet has finally emerged as a major advertising platform, with the latest audited results revealing the market grew to $300 million in advertising revenue last year.

The Audit Bureau of Verification Services said the greatest percentage growth came from general online advertising, which lifted revenue 70 per cent to $104.7 million.

That was followed by search and directories advertising (up 61 per cent to $92.6 million), then classified advertising (up 45 per cent to $102.6 million.)

Total revenue in the 2004 financial year grew 58 per cent beyond the previous year to $300 million.

That makes the internet a larger advertising market than the outdoor or cinema markets, which, according to the Commercial Economic Advisory Service of Australia, were worth $296.6 million and $65.8 million respectively in 2003.

If growth continues at the same rate, the internet could overtake magazines as the fourth-largest advertising media in 2005.

CEASA said the magazine market took $599.8 million in advertising revenue in 2003.

The ABVS data shows growth in the second half of 2004 was stronger than in the first, with the market growing 65 per cent to $163 million.

Within that, general online advertising lifted 79 per cent; search and directories increased 79 per cent; and classified advertising 43 per cent.

However, the search figures are the first to include a full year of revenue from Google's search business.

The ABVS does not reveal the revenue shares of individual companies, but the general manager of Telstra's Sensis Search business Greg Ellis said it had more than 23 per cent of online advertising and about 70 per cent of the combined search and directories market.

And he said early usage of its new sensis.com.au search engine was above initial forecasts.

"It's this level of commercial search activity that will ultimately drive the advertiser value of search engines," he said.

Revenue growth at the online division of News Limited (owner of NEWS.com.au), News Interactive, was above industry growth levels, according to its managing director Nic Jones.

"We are growing faster than the market and I thought the (ABVS) numbers might be a bit higher," he said.

Last year, bundled print and online advertising represented 10-15 per cent of total News Interactive revenue but Mr Jones wants that to grow.

He believes most revenues moving online are new to the market.

"A lot of our increase has been new money, but then again we are in a very buoyant market," he said.

The chief operating officer of John Fairfax Holdings' online business Fairfax Digital, Mike Game, said it experienced similar growth rates to the ABVS data.

Fairfax recently began online registration of its internet users, and Mr Game said it would soon go to media buyers with premium-priced advertising packages.

"The sector is quickly moving from niche to mainstream ... so we are proactively targeting media buyers with the virtues of online as it allows them to achieve both brand and direct response outcomes," he said.

The Australian